Search Engine Optimisation and Digital Marketing ServicesOne of the most common questions clients ask is "How to get to top of Google?"
The team of web professionals at WebArt are continually keeping up to date with the ever-changing best practices in SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) techniques so we can best implement these for our clients so they can get found by their potential customers. When applied well both SEO and SEM techniques can great enhance you visibility online and dramatically increase your website traffic harnessing the power of the internet to work to increase sales for your business.
SEO (Search Engine Optimisation)
All our website builds include good quality Search Engine Optimisation (SEO) implementation in order to help your company increase its rankings on Google and other search engines. We also advise our customers that maintain their own sites on the top tips to help stay on top or increase their ranking over time.
More advanced SEO services are also available for existing or new websites where they may need ongoing monitoring to maintain and improve their ranking over time. For this we would work with clients as a monthly service to help them obtain higher ranking for their required keywords. This would include industry keyword research and analysis, monitoring, measuring, tracking and updating to achieve the best results. We can look at your complete online presence across all platforms as the search engines do. We can ensure that the copy is including the right consistent message and keywords throughout, along with including these keywords in the code in the background as this is what the search engines are reading.
Best practice SEO techniques help your website get higher in the organic listings of search engines, this means the listings that are not paid ads. This gives you website a great advantage to drive more traffic to it and ultimately increase sales.
SEM (Search Engine Marketing)
Our expert team can also advise and implement SEM techniques to put your business in front of your target market. This can include Google AdWords and or Social Media ads as deemed most appropriate for your required audience.
We can manage Google AdWords, Facebook Ads, LinkedIn Ads and/or Twitter Ads on behalf of our clients to suit their budget and requirements. The power of Social Media Ads is they can be so refined in how you can narrow your target market so well, only spending on putting the ads in front of the people you want most.
One of the most powerful marketing tools is an email subscriber. This is a potential (or existing customer) that has agreed to receive interesting content, updates and offers directly into their inbox from you.
WebArt can help you to increase your email list leads, segment this as required for different marketing emails and also design and manage your newsletter campaigns on your behalf as required.
Using newsletter software that will track how many have been opened and what was clicked on for further reading, we can learn what your subscribers are most interested in and deliver more of that type of content and/or segment accordingly.