The term “Black Friday” has been in existence since 1960’s and begins the official Christmas shopping season. “Black” refers to retailers moving from the “red” to the “black,” and following Thanksgiving in the US, Christmas season gets officially underway. Cyber Monday refers to the Monday following Black Friday and is known as the day when most online Christmas Shopping is carried out. This day is for online-only purchases with the aim of competing with offline retailers. Cyber Monday” has been promoted heavily by marketing companies to persuade people to shop online.
It is estimated that this weekend will generate €130 million to retailers in Ireland this year.
This year, it seems that retailers have redoubled their efforts to boost sales and footfall with those ever familiar business tactics but with even greater intensity. Shops are advertising offers from 3-5 days to almost a week earlier than previous years when items have been typically reserved for Black Friday itself. The competition is fierce and retailers are all trying to outdo each other and start their promotions earlier than ever!
- If you are using a retailer online for the first time, be sure to do a little background research and don’t be afraid to ask questions.
- If it looks to good to be true, watch out for the catch.
- Be careful about clicking on spam links in emails; always type the name of the online retailer into your browser.
- Look for the padlock symbol in the address bar. This usually means the seller has a good online reputation.
- Only use an online site your trust and especially one that has been recommended by family or friends with success.